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Video Marketing

Not only videos are a huge source of traffic – Youtube anyone – but also a great way to get search engine rankings (Google owns Youtube) and quality backlinks. There is a great misconception that a pricey Hollywood-style video will work better but, in most industries, simple videos actually get a better job at getting you leads and sales. Knowing your target audience and using copywriting to create an effective message is what matters the most. You should also differentiate between videos used...

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Social Marketing

While pretty much everybody uses Facebook to show off their vacation and baby pictures, different strategies can be implemented to get you/retain targeted traffic, leads and sales. Social media management or marketing not only focuses on major social properties such as Facebook, Twitter, Tumblr, but also lesser known platforms. Planned and used effectively, social marketing  can not only get you direct social traffic but also additional search engine rankings and powerful backlinks. As a...

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Reputation management

Mostly used for businesses or personalities getting a bad rap, reputation management is designed to push all the bad buzz out of the first pages of search engine and review sites. Reputation management mixes SEO, social marketing and other marketing strategies and, as a result, this is something you should leave to a qualified...

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PR

When posted online, press releases can not only generate huge seasonal traffic but also provide some great backlinks. There are two parts to PR. The first one is writing the press release and the second one is submitting it. You should know that the PR business is a jungle, with hundreds of writers and services charging anywhere from $20 to $400 by press release written and sent. Between poorly written press releases and overpriced services, it is hard to find a good writer and a company that...

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