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Backlinking

While it’s not as effective as it used to be, backlinking means generating links for targeted keywords on any external website. Backlinks can be used both to create link juice for rankings but also to bring direct traffic.

Because search engines have been cracking down on backlinking strategies, downgrading websites having too many unnatural backlinks, it is recommended to have a professional handle your linking profile, especially as search engines continuously change their ranking algorithms.

 

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