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Email marketing

Used as a retention marketing tool, email marketing is a powerful weapon when it comes to turning visitors – or leads – into sales. While anybody can send emails, email marketing is a science where any detail can affect your opening and click-through rates. From scheduling to your title and email content, using psychology and copywriting is what can make the difference between an email that gets you sales and an email that ends up in a spam folder. As a result, it is suggested to have a...

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Content Marketing

Also known as copywriting, content marketing means writing in order to rank for certain keywords on search engines or create conversion funnels. This not includes a website’s pages but also blogging which can be used both to create content but also for inner linking. Content marketing is pretty tricky and requires some serious planning and great writing as  your copy should flow naturally whether you are writing for search engines or trying to convince your visitors to buy your products. Even...

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Backlinking

While it’s not as effective as it used to be, backlinking means generating links for targeted keywords on any external website. Backlinks can be used both to create link juice for rankings but also to bring direct traffic. Because search engines have been cracking down on backlinking strategies, downgrading websites having too many unnatural backlinks, it is recommended to have a professional handle your linking profile, especially as search engines continuously change their ranking...

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Website Design

While website design isn’t a marketing specialty, it is now offered by most serious Internet marketing companies. Why? Because ranking in search engines has now become very complicated, creating a website without appropriate Internet marketing and SEO strategies is a sure recipe for disaster, which means having a website without traffic. Hiring a marketing company to build your website will ensure it will be designed and structured to achieve your goals, whether it’s having...

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SEO

Standing for Search engine optimization, SEO is the process of getting online traffic by increasing search engine rankings for a website, page, image, video or other. SEO uses SERP analysis and a a wide variety of techniques to achieve this goal. Because search engine algorithms and rankings cannot be fully controlled by third-parties, you should be staying away from any company guaranteeing you page 1 rankings. Rather look for expert SEO companies offering you a long-term strategy to build...

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PPC

Standing for Pay Per Click, PPC is an online advertising model where advertisers pay for clicks or impressions rather than a fix fee. Used by Google Adwords, Bing, Facebook and content promotion companies, Pay per click advertising is a pretty complex advertising model which should be set up and managed by PPC professionals as little mistakes can cost business owners big $. Click here to learn more <a href=”http://www.la-internet-marketing.com/listing-tag/ppc/”>Find Los...

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