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Email marketing

Used as a retention marketing tool, email marketing is a powerful weapon when it comes to turning visitors – or leads – into sales.

While anybody can send emails, email marketing is a science where any detail can affect your opening and click-through rates. From scheduling to your title and email content, using psychology and copywriting is what can make the difference between an email that gets you sales and an email that ends up in a spam folder. As a result, it is suggested to have a professional handle your email marketing effort.

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