When posted online, press releases can not only generate huge seasonal traffic but also provide some great backlinks.
There are two parts to PR. The first one is writing the press release and the second one is submitting it. You should know that the PR business is a jungle, with hundreds of writers and services charging anywhere from $20 to $400 by press release written and sent. Between poorly written press releases and overpriced services, it is hard to find a good writer and a company that will submit your press releases to the right places. In addition, you should figure out if your press release is designed to get you backlinks and temporary rankings or actual press coverage. This is why we are recommending having an Internet marketing company handle your PR effort rather than just a PR company, as they will have a global vision that will help you select the best strategy for your press releases.