Not only videos are a huge source of traffic – Youtube anyone – but also a great way to get search engine rankings (Google owns Youtube) and quality backlinks.
There is a great misconception that a pricey Hollywood-style video will work better but, in most industries, simple videos actually get a better job at getting you leads and sales. Knowing your target audience and using copywriting to create an effective message is what matters the most. You should also differentiate between videos used for SEO purpose and videos used as sales copy. As a result, rather than hiring an overpriced video professional, we are recommending going with an Internet marketing company which will help you create the most effective video marketing strategy.